Hello World
Anyone who has been to our site before will notice a very different look and feel today. When we launched Union Square Ventures last year, we put up a web site that described who we were, how we saw the market and where we planned to invest. Today, we are still the same people, but the market we invest in is changing rapidly and we learn so much every day about the market that the investment thesis on our prior site already seems dated. We thought about updating our thesis, but realized that we would find ourselves in the same place six months from now. We realized that our thesis evolves incrementally as a result of our dialogue with the market, and that the best way to manage that was to accept that we would never get to an answer, so we should just publish the conversation. The best way to do that is with a blog. So here it is.
October 12, 2005 04:41 PM, By Brad Burnham
Tags: blog investment venturecapital
Comments (6)
Beautiful! Good on you guys.
I work in business blogging and I can't tell you how refreshing it is to see a good, solid business blog taking shape at Union Square.
Well done. Now what you guys've got is a brand. I hope (for the sake of our shareholders, if anything) that more small businesses follow your lead.
Look forward to all the discussion ;)
Posted by Daniel Nerezov , October 13, 2005 08:32 AM
very nice. i wasn't familiar with the old layout but the new one is nicely navigable. the delicious tags approach works really well. At RedMonk we have been thinking about becoming more bloglike, and you provide a nice template for that here. I hope it goes well. And anyone that invests in Josh knows what the hell they are doing.
Posted by James Governor , October 13, 2005 10:09 AM
Brilliant idea. I look forward to following and participating in the conversation.
Posted by Dave Chase , October 15, 2005 10:22 AM
Just a question -
What did you use to create this blog? It is very sleek and gorgeous.
Posted by taylor francis , October 15, 2005 02:05 PM
I've read the pros and cons of centering a web site around a blog - and I definitely agree with what you have done. We've done the same thing with our new website - with "marketing as a conversation" + the content to back it up - it just makes sense!
Posted by Chris Hamoen , October 18, 2005 05:13 PM
Congrats Brad on your entrance to blog-world. Let's see if you can post as prolifically as your partner :]
Posted by Flint , October 13, 2005 08:23 AM